WTF Divorce
Built a heavy Webflow CMS architecture with structured collections to manage dynamic professional profiles. Developed a complex filtering system to allow users to sort and navigate listings efficiently. Implemented scalable CMS structure, clean UX, and responsive layout to support high-content volume and future expansion.
The Project
WTF Divorce is a directory that connects people going through divorce with vetted lawyers, mediators, financial advisors and coaches — plus its own media arm of podcasts and a breakup playlist. With dozens of individually profiled professionals and partner brands like OurFamilyWizard and Hello Divorce, the CMS architecture mattered as much as the visual design.
The Approach
I built a Webflow CMS structure heavy enough to hold that volume of dynamic content without becoming unwieldy, centered on a complex filtering system so visitors can sort listings by category and city instead of scrolling through everything. On top of the collections, I kept the UX clean and the layout fully responsive, with performance and structure built to scale as more professionals and partners get added.
The Outcome
A Webflow-built directory that handles real content volume cleanly, with an irreverent tone that doesn't get in the way of a genuinely useful filtering experience for people looking for the right kind of help.