Focal Demo Day
A landing page for Focal's bi-annual investor demo day, built to drive founder registrations and VC interest.
The Project
Focal runs bi-annual demo days connecting UK startups with VCs and angel investors — positioned as close to a UK equivalent of Y Combinator's demo day model, with a network of 250+ VC fund partners and alumni who've collectively raised over £110m. The landing page needed one clear job: get the right founders to register.
The Approach
I structured the page around investor exposure and urgency — highlighting scale (thousands of attending investors, 13,000+ newsletter subscribers), a fast application process, and lead-capture forms built directly into the flow — so the priority, driving qualified registrations and investor inquiries, stayed front and center.
The Outcome
A focused, credibility-led landing page that gives a fast-growing fundraising platform a page worthy of the founders and investors it's trying to bring together.