Regent

The Project

Regent is an all-in-one business app for independent personal trainers — handling scheduling, payments and client communication so trainers spend less time chasing no-shows and more time coaching. The existing Framer site needed real polish: a clearer product story and a mobile experience that actually held up.

The Approach

I worked through the site section by section, tightening the CMS setup, cleaning up responsive breakpoints, and refining the visual hierarchy so Regent's core pitch — a smart calendar that prevents double-bookings, multi-processor payments (Stripe, Google Pay, Apple Pay), and automated SMS reminders — reads clearly on any screen size, not just desktop.

The Outcome

A tighter, mobile-ready site that gives independent trainers a clear picture of what Regent actually replaces: awkward payment conversations, missed sessions and scattered client management, all handled in one place.