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Boston Massage & Bodywork

Designed and developed a professional Webflow website for a massage therapy and acupuncture clinic, with responsive layouts, clear service presentation, strong CTAs, and a clean user-focused experience.

Role
Web Designer & Webflow Developer
Platform
Webflow
Duration
Client
Keli Lemoi, Boston Massage and Bodywork
Boston Massage & Bodywork
Case study

The Client

Boston Massage and Bodywork is a massage therapy and acupuncture clinic in Brighton, MA, run by Keli Lemoi, LAc, LMT — who opened the practice in 2021 after being furloughed, bringing a decade of clinical massage experience alongside a doctorate in acupuncture and Chinese herbal medicine. The site needed to feel as calm and trustworthy as the treatment room itself, while making it easy for new clients to understand services and book.

The Approach

Designed and built in Webflow from Figma through to a fully responsive front end, with a conversion-focused layout: clear presentation across an extensive service menu — orthopedic massage, myofascial release, cupping, deep tissue and Chinese medicine among them — a clean visual hierarchy, and CTAs built around the clinic's "free 15-minute assessment chat" offer.

The Outcome

A calm, professional home online with a clear path from browsing services to booking — nothing competing with the message, for a practice that's since built a 5.0-star reputation with real Brighton clients.